The 2012 Old Town Oktoberfest

By: Sarah Johnson, Account Associate

This weekend Oktoberfest is coming to Lansing! Oktoberfest is a 16-day German celebration dating back to 1810. Celebration may be the wrong word to describe Oktoberfest, because it just so happens to be the largest fair in the world attracting more than 6 million people to Munich, Germany annually. Old Town Commercial Association’s (OTCA) Oktoberfest is on its 7th year and is seeking to not only bring a German tradition to Lansing, but also to help raise funds for community projects and events in Lansing’s only historic district. Old Town’s Oktoberfest is Friday, October 5 from 6 p.m. to 11 p.m. and Saturday, October 6 from 2 p.m. to 11 p.m. In preparation for the weekend, my team of five has been working hard to raise awareness of this year’s Oktoberfest at Michigan State University and all around Michigan.

In the beginning, we were tasked with thinking of tweets and Facebook posts that would help spread the word of Oktoberfest in the social media world. After thinking of tweets, we found student groups with an emphasis in community service, and contacted them requesting students to volunteer at this year’s fair. Next, each of us found newspapers all around Michigan and pitched Old Town’s Oktoberfest in Calendars/Events for people to see. We hung Oktoberfest posters and passed out flyers. We spoke about Oktoberfest in front of our classes and to friends. In an effort to really spread the word around MSU, we chalked the sidewalks on campus all in the spirit of Oktoberfest.

Why come to Old Town’s Oktoberfest? That’s easy. Old Town’s Oktoberfest is a great way to get away from campus and experience something new! There will be live polka music, authentic German food, and plenty of German-style beer to go around. The festival will be in Cesar Chavez Plaza/City Lot 56 and historic Burchard Park, located at the corner of Turner and Grand River Ave. For a fee of $20, each guest will receive a commemorative beer stein, three drink tickets, and entrance to the festival. Come enjoy frankfurters, spaetzle dumplings, German pastries, pretzels, fresh cider, an array of beers, and enjoy the tunes of Polish-style Polka artists the Polish Muslims, and The Kielbasa Kings. For more information on OTCA or Oktoberfest visit,, or the Oktoberfest Facebook event page. See you there!


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