By: Erica Tackett
With public relations growing as a field, new professionals face a competitive industry. Even if you ace the interview and snag the job away from your competitors, you still have a job to do and a reputation to maintain. In the PR world, we all know the client’s happiness is our main priority, so here are a few secrets that arguably lay the “foundation” for a successful career in PR.
- Knowledge of your client’s field
This is a no-brainer. How are you supposed to make your client happy if you don’t know the elements that will make them happy? The day you’re hired in should be day one in familiarizing yourself with your new client’s company inside and out.
- Knowledge in communication
Though this one may not be as obvious, it’s still a BIG one. You need to know all there is to know about communication. You must gain an understanding for the interworkings of the media, when the people of the media have their meetings, and all in all, how those people come up with the news. If you don’t have every major media outlet’s number in the area saved in your phone or an Excel spreadsheet, you’re doing something wrong.
- Be well acquainted with technology
Yes, this includes all social media. If you’re online reading this blog right now, chances are you already have this one down pat.
- Knowledge of current events and history
Just think: “How does my client fit into what’s going on in the rest of the world?”
- Knowledge and understanding of how a business works
If you’re working with a business, it’s best to know how business in general works. If you don’t know the basics of a business, you cannot effectively assist them in communication with their audience.
- Knowledge of management
The title speaks for itself. If you’re communicating information from the company to the public, it is important that you’re aware of the organization’s management, and from whom that message came.
What other skill sets and knowledge do you think PR professionals should be versed in? Let us know in the comments section below!