Private Party with Belle Row Boutique Owner, Devon Bradley

By:  Marie Anderson

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Greeted with snacks and hot chocolate, Hubbell Connections staff met at Belle Row Boutique for the second general meeting of the year this past Sunday. Devon Bradley, owner of Belle Row, as well as interim Public Affairs Director at Lansing Community College, spoke about how she got to where she is today.

Bradley’s path to entrepreneurship was paved with a variety of PR experiences. From non-profit to agency life and marketing, Bradley is well versed in public relations opportunities. While speaking to staff, she emphasized the importance of writing skills. A lot of what she does at LCC involves writing press releases, announcements and pitches.

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Bradley always knew she wanted to have her own business. She knew she wanted to open a boutique after a trip to New York for a PRSA conference. Less than a year later, Belle Row Boutique opened its doors. They host private and public events, where ladies can enjoy snacks, beverages and shop with friends. A mission of the shop is to offer the person feel of a boutique, with affordable prices. A constant flow of new merchandise keeps the shop exciting and unique.

With slim use of advertising, Bradley stresses the importance of social media. She believes building a connection with customers through Belle Row’s main media channels, Facebook and Twitter, is vital in keeping people coming back to her store. They don’t focus as much on how many likes or followers the pages get, but the activity they receive.

Thank you again to Devon for welcoming Hubbell Connections into your shop, and sharing your experiences. It is an inspiration to see you following your passion, and building your success.


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