By: Alexandra Caldwell
Taylor Swift has managed to climb to new heights with the release of every album and she shows no sign of slowing down. Nearly a decade after the release of her first single, she has become a fixture at the top of the charts.All the while, she has grown up, moved cities and even changed genres. She has been able to achieve all of this with her fans’ unwavering support. There are a lot of qualities, both personal and professional, that people can learn from Taylor Swift.
Importance of having a good reputation
About a month ago, while completing an assignment, an idea was reiterated to me: when dealing with crisis it’s important to “have a track record to stand on.” This means, before one can effectively deal with a public relations crisis, one must take action to prevent crisis. This idea truly is one of the fundamentals of public relations. It not only can be applied to the reputations of organizations but it can be applied to the reputations of individuals.
Love her or hate her, Taylor Swift has one of the most squeaky clean images in Hollywood. Last January, Swift’s Twitter and Instagram accounts were hacked. After regaining control of her social media accounts, rumors began to spread that the alleged hackers had possession of nude photos of the singer. To which Swift responded by posting:
She previously denied the existence of nude photos in a September 2014 interview with Rolling Stone she went on the record by saying:
“There’s someone whose entire job it is to figure out things that I don’t want the world to see. Like, I don’t take my clothes off in pictures or anything — I’m very private about that. So it scares me how valuable it would be to get a video of me changing. It’s sad to have to look for cameras in dressing rooms and bathrooms. I don’t walk around naked with my windows open, because there’s a value on that.”
Living in the spotlight, she understands the dangers involved in situations that many of us would consider normal. Her preventative thinking has kept any chance of nude photos ever making headline news. It sounds like Swift is covering all her bases – literally.
Swift is often credited with interacting with her fans in a way that few artists do. She has been known to respond to fans’ appreciation posts, give advice via social media and invite fans to be a part of her endeavors. From inviting fans into her home to having them dance in music videos, just when you think she has done it all, she surprises you.
Releasing a new album in October and performing on New Year’s Rockin’ Eve in New York City didn’t stop Swift from spreading Christmas cheer around the holidays. On Dec. 31, 2014 Swift posted a video to her YouTube channel in which she is seen giving handpicked gifts to a number of her fans. None of the gifts went without Swift’s personal touch. Of course, the chosen fans were speechless at the singer’s generosity. Swiftmas, as it was called, received considerable news coverage. Swift reminds us the importance of being genuine and personable, not just for the sake of a good reputation, but to touch people. She has created a relationship with her fans, she loves them and they love her.
Believe in yourself and your mission
Taylor Swift has been able to accomplish an extraordinary amount since releasing her first album nine years ago. This is due in part to her solid belief that music and song writing has power. She believes in herself and her mission and it’s made all the difference in her success. Seven Grammy Awards and over 30 million album sales later, she still has the same positive outlook she has always had. She recently expressed her thoughts on the release of her new album:
“Everyone, in and out of the music business, kept telling me that my opinion and my viewpoint was naive and overly optimistic — even my own label. But when we got those first-day numbers in, all of a sudden, I didn’t look so naive anymore.”
It pays to be positive.