What is “Bateman?”

By: Samantha VanHoef

As winter approaches, it is an exciting time to be public relations students. We get to experience the unfolding of carefully thought out holiday marketing plans, the wrap up of classes, and the launch of the 2015-2016 Bateman Competition.

The Bateman Competition is a national case study competition between November and March. This competition allows PRSSA students to take the skills learned in the classroom and apply them to a real-world client.

The 2015-2016 Bateman client is the Student Veterans of America. The goal of the competition is to “increase awareness on college campuses and in communities about veterans who are students around the globe, as well as increasing the support and networks for these deserving individuals.”  Teams at each participating university will be responsible for creating and implementing a strategic plan to accomplish these goals, as well as evaluate the plan and its effectiveness. After months of careful research and planning, teams will submit their plans and evaluations in April.

Bateman is a chance to not only flex our PR muscles, but also to get exposure to industry giants like Edelman and The Plank Center for Leadership in Public Relations. Past Bateman clients include Home Matters, United Way Worldwide and Fiserv.

Need another incentive?

The top three finalists present their campaigns to sponsor representatives, and are recognized at the PRSSA National Conference. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque.

More than 75 teams enter the competition each year looking for real-world experience that can translate to resume additions, portfolio pieces and even jobs.

Interested? Contact the Michigan State University Bateman Director Samantha VanHoef at vanhoefs@msu.edu.


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